Social Media Marketing
What Marketers Must Understand About Women and Social Media
As marketers are already well aware, there’s a correlation between social media marketing and your gender. And women actually dominate the online world.
In fact, during peak hours, almost 76 of online users who do Facebook are actually women, and that they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider and is probably why a lot of brands appeal or target women when it comes to their online marketing campaign.
According to the latest industry data:
- Women like discovering new things in lifestyle sites like Pinterest.
- They are also more expressive when it comes to their thoughts as seen in the number of female users on Tumblr.
- A good number of women find information on current affairs and various topics through online news.
- When it comes to career sites, however, men tend to browse more.
By Michael Essa
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