Women and Social Media Marketing

Women Social Media

Women and Social Media Marketing

What Marketers Must Understand

Women and Social Media Marketing. As marketers are already well aware, there’s a correlation between social media marketing and your women social mediagender. And women actually dominate the online world.

In fact, during peak hours, almost 76 of online users who do Facebook are actually women, and that they update their statuses on Twitter and Instagram way more often than men. This is an interesting figure to consider and is probably why a lot of brands appeal or target women when it comes to their online marketing campaigns.

According to the latest industry data for social media marketing:

  • Women like discovering new things on lifestyle sites like Pinterest.
  • They are also more expressive when it comes to their thoughts as seen in the number of female users on Tumblr.
  • A good number of women find information on current affairs and various topics through online news.
  • When it comes to career sites, however, men tend to browse more.

By Michael Essa



Social Media Women



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