Social Media Twitter Engagement | On The Maps Digital Marketing



Twitter mentioned in their blog post, create video content with your phone using these 4 ingenious ideas, that all you need for a campaign to be successful is good content and it can even be created using your phone. The post included some worth mentioning stats to help the users.

“On Twitter, brands need to create fresh and engaging visual content on a near-daily basis. Why? Because that’s what your audience wants. Tweets with video attract 10X more engagement than Tweets without video, Tweets with images attract 150% more Retweets than Tweets without images, and even Tweets with a GIF gain 55% more engagement than Tweets without a GIF.”

Remember, Twitter audiences love authenticity more than they love creativity. Give them something engaging and they will surely keep coming back to your page. Retweeting other people’s content isn’t going to take you far. Twitter’s blog post will help you out in creating impactful videos, GIFs and images specific to your audiences. Here’s a simple video created using a phone that Twitter shared.


Video Content

Video Marketing Video marketing content is one of the most entertaining and easily consumable forms of content on the internet, and it is very addicting when used correctly. Studies have revealed that around 55% of people watch videos every single day, while 78% watch videos at least once a week. These numbers are only growing.

Video on social media is huge. Like, bigger than Godzilla in platform heels huge. On average, videos on social get shared 1200% more than text and images. If you haven’t tapped into this traffic and engagement goldmine, it’s time to get started with your own social media videos.

Social media platforms are now prioritizing video content over text and static images. By simply posting a video in your feed, social algorithms will give you a big pat on the back and reward you with more views in people’s feeds.

Encourage engagement and wow your new fans by creating some scroll-stopping social content.

Need help? Let On The Maps Digital Marketing Company consult with you for new ideas, great videographers, and/or do-it-yourself apps.