The Top 9 On-Page Optimizations To Improve Your Website

The top 9 on-page optimizations that you can do to improve the position of your website on Google and other search engines.

Every Internet marketer knows that good links from other websites are the most important factor in Google’s ranking algorithm. However, there are several on-page optimizations that you can improve on your website to make sure that your pages get higher rankings on Google.


Of course, the content of your web pages must be relevant to the topic for which you want to get high rankings. In addition to relevant keywords, here are the top 9 on-page optimizations that you can do to improve the position of your web pages on-page optimizations on Google and other search engines:

1. Improve the speed of your web pages

There are several things that you can do to improve the speed of your web pages. As a start, you should streamline the number of elements on your page. Use CSS instead of images whenever possible and combine multiple style sheets into one. Scripts should load asynchronously and they should be at the bottom of the page.

Google’s page speed tool can help you to identify things that could be improved. A Website SEO audit from OTM will also tell you what is your website’s page speed score.

2. Improve the content focus and the format of your web pages

The content of your web pages should align with the intent of the searcher when the searcher visits your website after a keyword search.

Make sure that your content has a clear structure and that the content that the searcher is looking for is easily available on your web pages. Use headers, sub-headers, bullet lists and tables to present your content as clearly as possible.

3. Improve the internal linking structure of your web pages

Link from your web pages to other web pages on your website that deal with the same topic. Link from pages that discuss the topic in general to pages that discuss specific points in detail. Use breadcrumb navigation to show your website visitors where they are.

The easier it is to find pages about a particular topic on your website, the easier it is for search engines to assign these pages to the right search terms. OTM’s website audit tool analyzes the internal link structure of your website.

4. Increase the content length on your web pages

The more content a web page has, the easier it is to get high rankings (ignoring links from other websites). It is very difficult to get high rankings for very short pages with thin content.

Make sure that your web pages contain enough content to answer the questions of the web page visitor. Search engines love content rich websites that answer the questions of searchers.

The content of your web pages should have a clear structure, and it should be easy to understand.

5. Improve the mobile usability of your website

Mobile usability is very important. Most websites get more than half of their traffic through mobile devices. If your web pages don’t look good on mobile devices, you will lose many potential customers.

The easiest way to do this is to use a responsive website design. Responsive website design means that your website adapts to the size of the screen. For example, go to and change the width of the browser window. You will see that the design changes automatically with the size of the browser window.

6. Switch your website to HTTPS

If your website uses HTTPS, you show search engines and your users that you’re serious about data privacy. In addition, you show search engines that you’re serious about your website because you have gone the extra mile to secure your site. Spammers usually do not do that.

Google prefers HTTPS sites. Although HTTPs has only a minor influence on the overall rankings, it is a signal that has a positive effect.

The switch to HTTPS should be done by a person who knows how to do it. Redirect your old HTTP pages to the HTTPS version of your website to show search engines that you prefer the HTTPS version.

7. Redirect links to 404 error pages

Older websites often have hundreds of links from other websites that point to pages that do not exist anymore. Retain these links by redirecting the old URLs to the URLs of the new pages of your website.

Retaining old links can have a major influence on the rankings of your new pages. If possible, ask the linking websites to link directly to the new version of the pages. Check the log files of your website to find links that point to non-existing sites on your website.

8. Remove errors that prevent search engine indexing

Some errors on your web pages can keep search engines from indexing your website. It is very important that you remove these errors from your website.

OTM’s website audit tool checks your website for these errors. Check your website to make sure that all pages can be indexed correctly by Google and other search engines.

9. Resolve duplicate content issues

Duplicate title tags on your web pages can cause ranking problems. In addition, Google might pick the wrong version if the same content appears on multiple pages of your website (regular version, print version, etc.).

Each web page should have an individual title tag. If the same content appears on more than one page of your website, use the canonical tag to show search engines the version that they should index.