How To Improve Your Website in 1 Month
If you have recently purchased a website builder package or gotten a site developed, how can you put your own unique stamp on it in just 30 days? Are there some concrete steps you can take to improve a website post-launch once you’re in charge?
Yes! There are a whole lot of things you should be doing to get your site off the ground — from content audits to SEO improvements.
We give you our top tips to help you add value to your business in a short period of time. Your 30-day website improvement plan starts here.
Pick Your Platform
Depending on your niche needs and personal preferences there may be an obvious choice for your website environment.
It’s worth doing technical research beforehand so that you get a website that works for your individual needs and business goals. Don’t underestimate the importance of having a sound website that’s coded well and that’s easy for you to update.
Make sure you have a good understanding of the different website platforms available. CMS platforms such as Joomla! and WordPress offer off-the-shelf functions and increased capability through thousands of free plugins, but there are also more niche ones like Shopify that could help you save time from a development perspective.
Just ensure that the website technology you go for is one that you understand well, or that you’ve got expert help on-hand to guide you through any content management questions.
Don’t Do Anything Until You Do An Audit
Once you have your new site up and running, you need to conduct an in-depth audit. This will help guide your strategy over the next four weeks and determine the areas that need the most work.
# Analyze each and every area of the website that you can find — including code, plugins etc. Can you identify any quick wins like speed improvements?
# Have a look at traffic and keyword data and use tools like My Free SEO Audit to get quick SEO answers. Set benchmarks using this initial data.
# Check any local listings or Google Maps data and update anything that needs updating. Keep on top of your online footprint for local SEO reasons.
# Use the website yourself and see whether the internal links, menu items, and page copy feel natural; or forced.
Content Is King
Now what? Time for a content audit. Yes, another evaluation, but a bit more exciting because it’s all about moving forward. The content on your website is what makes the difference between a new customer and a lost opportunity, so make sure you put plenty of effort into improving existing copy and creating great content from scratch.
Check Your Copywriting
Review all of the written web text and critique any written call-to-actions. Not only do you need to audit your website’s copywriting, you’ll need to identify future content and messaging opportunities.
Refresh The Images
Unless the images & graphics on your website are already fresh, vibrant and authentic, it will pay off to refresh them. Stock images are an absolute no-no. Use genuine image content as an opportunity to show your website is a real and current concern.
In addition to carrying out an audit of the website and its content, look to other content channels as well. This includes emails, social media posts, packaging notes included in purchases etc. Make sure that everything your website is publishing carries a strong, consistent, and authentic voice.
Keep SEO In Mind
When you’re going through your new website also review its SEO. Take part in Google’s Digital Garage to brush up on your skills from keyword research to organic link-building.
Be ready to bring new and fresh SEO ideas to the table based on keyword research and competitor data. An aged website is often trusted by search engines, so you are in the perfect position to really go for it with your SEO and digital PR strategy if you’ve bought an established web business.
Don’t ignore the power of targeted paid search campaigns when it comes to driving relevant traffic to your site. It’s the ideal way to announce a launch or a new beginning for your website business. It’s an essential month 1 strategy that will create instant sales and results.
Invest In Social Media
Social media deserves its own section. Not because it should be treated as a separate section of your bigger marketing strategy – quite to the contrary. Social media is such an important part of your website’s success that it needs to be integrated and implemented across your whole site.
Depending on your website niche, some social media channels will be better or worse suited to your website and its audience. This is totally normal; and everybody has personal preferences for which social media channels they prefer to use.
Do your research and make sure you invest in the right platforms for your business.
If you have a month to improve a website, the power of social media can make a lot happen in that time if you get your strategy right and cut some corners with paid ads.
But overall, social media is a longer-term investment in your brand voice and customer relationships.
Blogging & Partnerships
Does your website have a blog?
A blog is one of the most important tools a website has to really differentiate itself from its competition, build its brand voice, show authenticity, and reach out to its audience in a meaningful way.
You should aim to be blogging regularly, and tie it in with your website’s content strategy so that your blog topics tell stories which naturally support that day’s social media posts and website features.
Blogs offer further opportunities when it comes to evaluating potential partnerships & sponsored posts. What potential does your new website currently have for community management? Look to build and improve on partnerships through your blog.
Carry out a full audit, and build a clear picture of your website’s current and future potential. Once you’ve chosen an improvement strategy, implement the above tips to really maximize its potential in month 1.
Victoria Greene is a branding consultant, freelance writer and guest writer for On The Maps Digital Marketing Company. On her blog, VictoriaEcommerce, she shares tips on e-commerce, digital marketing and how writers can hone their craft. She is passionate about using her experience to help brands improve their marketing strategy.