In 2019, it is going to be more important than ever to apply search engine optimization to your blog or website. Google is ramping it up, and making it harder for you to merit on the SERPs, so you are going to need to do something to keep your website receiving the level of traffic it is currently getting. Or, boost it. In this article, we are going to discuss some of the ways that you can SEO your website or blog.
One of the things that Google looks at on your page is the usability. If people are finding your website difficult to use, they are not going to come back, and as such you are going to be losing visitors. When you are creating your website or blog, you need to think about the people who are going to be using it and keep it up to the basic practices of usability. You will notice that the more usable your site it, the better conversion rates you are getting. Google will take notice of this, and it is going to be one of the things that help you to rank on the SERPs.
The next thing that you need to look at when it comes to adding SEO to your blog or website is user experience. One of the examples that you can take here is the time it takes your page to load. Users are not going to wait for more than a couple of seconds for your page to load, and they shouldn’t have to. That’s right, we said seconds not minutes. You need to make sure that the load times on your page are up to the same level as your competitors. This is also relevant on mobile devices, which a lot of businesses forget about. Many people are going to be accessing your blog or website on their smartphone, and your website needs to optimized to deal with this.
While user experience is not a ranking factor according to Google, it is still important for the SEO of your website because if you don’t focus on this, users aren’t going to come to your page either way.
Arguably one of the most important parts of how to SEO your blog or your website is to do some keyword research. Keywords are one of the ways that people are going to find your site, and by doing this research, you will know the phrases and words that people are using when they want to find the products or services that your company offers. Once you have found these, you then need to start incorporating them into your website content, as well as your design. When people search for these terms and phrases now, your website it more likely to appear higher up, if it has been optimized especially for these keywords.
We hope that you have found this article helpful, and now know how to SEO your blog or website. Using this advice, your website is going to be search engine optimized in no time.