Search engine optimization is essential for marketing success. Small and medium-sized businesses need SEO is they are going to level the playing field, and Google My Business is an incredible place to start. By adding information such as your company name, address and contact details, you can manage how your Google business listing appears. Considering 50% of searchers who use Google are ready to make a purchase, GMB could have some serious lead, sales and profit implications.
So, what are the terms and conditions and how do you set up an account?
T’s & C’s
You’ll be happy to hear it is 100% free to use. The only rule in place is that you must have some form of face-to-face interaction with your customer base. Companies that only operate online can’t use the Google My Business feature.
There are seven easy steps to follow which we’ll walk you through now.
– Step 1: Log in or create a Google account which you want associating with Google My Business.
– Step 2: Type google.com/business into the search engine and choose the “Start Now” option.
– Step 3: Pick a business name.
– Step 4: Enter the address.
– Step 5: Choose a category. Pick the one that’s most relevant as it dictates who will see your listing.
– Step 6: Add the company’s contact details.
– Step 7: Verify the account.
There are a few different verification options on Google My Business, so it’s important to select the best one for you. For example, you can send a postcard (really) or place a call. However, most people will find it easier to use the instant or bulk verification method or do it via their email address.
For each, ensure you’re logged in before verifying. You can always skip it by clicking on “later” if you need time.
As you start filling out your profile, the system will check Google Maps to see if the company exists. If it does, click it to continue. Don’t worry if it isn’t as all you need to do is enter as much data as possible for Google to create your listing.
Sometimes, mistakes happen and people claim businesses they don’t own. In this case, you’ll see “someone else has already verified this listing.” To claim it back, you need to request ownership and follow the on-screen directions. Next, confirm that you’re authorized to manage the business and you should be able to verify the profile.
For SEO and branding purposes, you want the info on Google search and Google Maps listing to be current and correct. To do this, go to the GMB dash and update as many sections as possible. As well as the basics, be sure to include photos, wifi capabilities and disability access. These are deal breakers for lots of people.
Also, don’t forget about mobile users. Nearly 60% of searches are completed via a mobile device, which is why the Google My Business App is essential.
Last but not least, log in to your listing on a regular basis to make sure the info is correct and up to date.