Google Reviews – Monthly Tip on Digital Marketing from On The Maps


Heads up! Google has decided to remove reviews from anonymous users.

So, what are anonymous reviews? Reviews that had been left by profiles marked as“A Google User” are termed as anonymous.

Authentic Reviews

Google has been struggling to keep its reviews authentic for a long time and anonymous users posed a big threat to reviews’ reliability. Finally, the company has decided to remove all anonymous reviews. Many business owners saw a sharp drop in their business ratings while others noticed that most of the negative reviews were from anonymous users – which is a sign that either competitors or someone totally unrelated to the business were posting them, using anonymity.

When contacted, Google gave this simple statement: “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.”

Lost reviews that were NOT left by “A Google User” could have been removed due to the following reasons:

  • Having paid-for or incentivized reviews, either directly or via an unethical marketer.
  • Getting too many reviews at once.
  • URLs, prohibited language or other objectionable content in the body of reviews.
  • Reviewing yourself or having employees (past or present) do so.
  • Reviews were left from the same IP address.
  • The use of review strategies/software that prohibits negative reviews or selectively solicit positive reviews.
  • Any other violation of Google’s Prohibited and Restricted Content policies.

Since reviews and rating affect your business rankings in Google, it’s crucial to keep them authentic. One way to do this is to use our proprietary review widget. The review widget is a small piece of code that is placed on your website and helps you get positive reviews on Google, Yelp and Facebook. In addition, it helps to highlight positive reviews, thus ensuring a positive experience to website users.

Feel free to connect with us for further details.

On The Maps Digital Marketing Company