Everyone was excited about Google posts within the SEO community. But over time we analyzed that it is getting less and less exposure. However, we still believe that they are worth your time and efforts.
The good news is, that while other types of Google posts are getting less exposure, “Offers” are getting more & more exposure. Google’s new layout introduced a dedicated space for customers to see a carousel of Offers from your business.
Actionable Strategy for Google Posts
Google posts may not be proving as fruitful as you might have expected it to be, but it still drives free traffic. So don’t stop creating them and utilize the “offers” within to the fullest. However, make sure that you are sticking to Google’s guidelines while creating offers:
“An offer can include a description of the promotion, a coupon code or any terms and conditions useful to your audience. You can surface up to 10 unique offers in the carousel, providing a list of choices.”