At Last. The Secret To Sell On Facebook And Instagram Is Revealed

sell on facebook and instagram

FACEBOOK & INSTAGRAM WILL NOW LET YOU SELL YOUR PRODUCTS DIRECTLY ON THEIR PAGES

Sell on Facebook and Instagram

In an effort to expand its e-commerce capabilities, Facebook rolled out Facebook Shops to enable businesses to set shop on Facebook. Going a step further, this summer, they’re planning on introducing Instagram Shop for businesses in the US. This move is being introduced as “a new way to discover and buy products you love in Instagram Explore.”

 

Both, Facebook Shops and Instagram Shop services are meant to enable businesses of all sizes to set up online stores through their Facebook and Instagram accounts.

 

The Idea Behind This Move

 

As per Facebook’s announcement, Facebook Shops is designed to make it easy for sellers to set up a single online store that can be accessed by users on Facebook as well as Instagram. Businesses can choose the products they want to feature and can also customize the look of their online store with a cover image and accent colors.

 

In their own words,

 

“People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.”

If and when the customers wish to connect with the businesses to ask questions, get support, track orders, etc., they can do so through WhatsApp, Messenger, or Instagram Direct messages. This service is designed to be a mobile-first experience, for both sellers and buyers, and is free to use.

 

Final Takeaway

 

During these times, when a strong digital presence is considered a means of survival for almost all businesses, this service is certainly a new avenue worth exploring. If you are into e-commerce and your business has a Facebook page or an Instagram account, then you should definitely try setting up your store on these platforms!

 

Need help in setting up your store? Get in touch with us for assistance.

Disadvantages Of The Facebook Algorithm And How You Can Workaround It.

facebook algorithm

The Facebook algorithm

You’ve probably heard of the Facebook algorithm, whether it’s because you’ve been told that the algorithm has changed or that it is the reason your post isn’t getting any engagement – the words are discussed about in the digital marketing world, but what do they actually mean and how does it work?

The Facebook algorithm is responsible for whether your post goes viral or not and it ranks all the posts that are displayed on a user’s news feed based on how likely it is that the person will have a positive reaction to the post.

While the algorithm has changed over time, it is important to focus on what it is now and to know that it will continue to change, so you always need to make sure you keep yourself updated. 

Right now, in 2020, the Facebook algorithm ranks and priorities content which is posted by people’s friends over publishers. The focus is on what the algorithm determines as “meaningful interactions.” The algorithm prioritizes the friends that the person is most likely to want to hear from (based on past engagement) and focuses on showing them the links that they are most likely to find valuable. Facebook has also said that it is focusing on making its platform more transparent for users and giving them more direct control over what they see.

So, what does this mean for your business? And how can you make it work for you?

Start conversations 

Facebook says that one of the algorithm’s key ranking signals is whether a user has previously engaged with your Page or not. So you need to be creating posts that have a call to action, that ask people to engage and that people want to engage with. If you get people talking, then any future posts are going to reach a much wider audience because of it. Make sure that you are genuine in your content, be interesting and funny, there’s no need to be controversial. You could try tapping into people’s emotions especially with real-life stories as these kinds of posts get a lot of engagement. 

Post when your audience is online

The timing of your post is important, and luckily for you, you can schedule your posts in advance so that you don’t have to remember to do. Have a look at your Facebook Page Insights to see what the most popular posts are and what times seem to work for your audience.

Post videos

Video content is the present, and the future and Facebook know that. Therefore the platform prioritizes good video content and last year announced that the news feed would increasingly surface quality, original videos. It wants videos that people search for and return to; it wants a video length of over three minutes and original videos which aren’t repurposed from other sources and that have plenty of added value.

Post often and consistently

Your Facebook page needs to be constantly updated. Posting frequency is a factor that can affect how high up in the news feed your posts are placed. Be consistent with your content and plan ahead with posts so that you always have something in the pipeline. 

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How to Solve Issues With Local Seo Via GMB Post Covid 19

Local SEO

GOOGLE AIMS GMB TO BECOME MORE POWERFUL FOR LOCAL SEO POST COVID-19

Google My Business (GMB) has become one of the most significant aspects for local SEOs as well as the one-stop-shop for consumers to know about store hours, closures, services offered, and other relevant information.

 

Shifting Engagement on GMB:

Consumer engagement has changed considerably during the pandemic, as shown by the click and call data. With this, online buying behavior has also been impacted.

 

For example, the search query “takeout near me” has spiked way up as compared to those for “restaurant reservations” since at-home orders came into force.

Directions, Clicks, Calls, and Reviews:

Although requests for directions have come down considerably since the COVID-19 outbreak, there hasn’t been much of an effect on calls and website visits driven by GMB. According to new data from Reputation.com, “GMB driving-direction clicks are down 60% across all verticals.” Website clicks and calls have decreased by 31% & 21%, respectively.

 

When it comes to GMB, Reputation.com reports a notable decline in retail, restaurant, and automotive industry but also a modest recovery in consumer engagement. This could very well be the catalyst in online shopping and e-commerce spending driven by stimulus checks and by the thought that we’re almost at the end of the lockdown period.

Being hit by the pandemic, Google had stopped publishing new comments from users & replies from business owners until now. Reviews are making their way back in, and it will be interesting to see if and how the patterns have changed amid the lockdown.

Post-COVID, GMB will continue to be a local business lifeline:

As businesses reopen, local marketers can once again turn to GMB for operating hours, products, and service availability. GMB could emerge more powerful than ever post COVID-19 with local features such as posts that allow businesses to communicate seamlessly have a high chance of gaining wider adoption and prominence, with Google possibly accelerating the rollout of other tools in the pipeline.

 

According to a survey by BrightLocal, 68% of local marketing experts said GMB was more crucial at this time than it was a year ago. Even Moz’s recent Local Ranking Factors study concluded that the top-ranking factor for Google Local Pack and #4 for local SEO is GMB signals. Another survey by BrightLocal concluded that 87% of local marketers considered growing reviews to be the most important to local marketing success.

Not to forget the fake reviews problem faced by Google, fighting spam (fake listings, illegitimate reviews) on Google was #2 to local marketing success.

 

Why It Matters:

Get ready to experience a huge evolution of GMB. Local SEO and Local search will be redefined and will not be limited to using tools and information to make purchase decisions offline. GMB is no longer just a way to get content to Google but rather a dynamic channel streamlining transactions between consumers and business owners.

 

There will be a much tighter integration of digital tools such as inventory, booking, ordering, and payments with offline fulfillment post-COVID. TheOrderingApp.com and Pointy are examples of how Google is trying to bridge the gap between digital and offline operations while being a trusted, back-office-like platform for local businesses.

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