Never Underestimate Benefits To Updating Your PHP For WordPress Security

wordpress security php update

Managing a WordPress site? Make sure you review what version of PHP your site is running on for wordpress security.


As of December 2019, around 62.2% of WordPress sites are running on outdated, prior to 7.2 version of PHP. These sites are vulnerable to hacking.


The safest PHP version that you should be using is the current revision, 7.4 or version 7.3.


So what exactly is PHP? “Hypertext Preprocessor is a server-side scripting language designed for Web development, and also used as a general-purpose programming language.” To put it simply, a lot of sites are built on PHP programming language. All WordPress sites in particular.


The prime reason why you need to update your PHP is that the versions prior to 7.3 are no longer receiving security patches, without which your site becomes extremely vulnerable to hacking.


Final Takeaway – Considering the fact that only 37.7% of websites are on PHP version 7.3 or higher, chances of you having to deal with this issue are greater, at least on one of the sites that you manage.


When you log in to your WordPress dashboard, you will see a warning message which is a clear indication to update your PHP version.

Upon seeing the message, you need to contact your hosting company and ask them about the steps that need to be taken to get your PHP updated to version 7.3 or higher.


Although your hosting company will assist you with everything, you will have to check on all of your plugins before updating.


You can even check the version of your PHP by installing this PHP plugin. Have a look to find out where each version of PHP is in their life cycle according to

Updating your PHP isn’t complicated. You can start by backing up your website. However, outdated plugins and themes can make it seem complicated.


Theme & Plugin Compatibility With New PHP Versions

At times you may find that the older plugins and older themes or the custom plugins aren’t compatible with 7.3 or higher versions. Before updating your PHP, it is advised to check which ones are likely to create incompatibility issues and get them updated or replaced.


If you have a very outdated theme and are looking to update it, you will have to make certain adjustments for a more recent version. Themes that have a high risk of upgrading problems are those that use advanced editors such as Visual Composer. We have observed that these editors usually generate layout, menu, etc. problems when upgrading the theme.


To avoid facing any problems, it is necessary that you resolve any issues before upgrading your PHP version. We suggest you follow the process in the following order to make things easier.


  • Delete any plugins that are not in use.
  • Check if there are any compatibility issues with the plugins and themes using PHP Compatibility Checker.
  • Consider using a different plugin in case the latest version of plugins aren’t compatible with 7.3 or higher.
  • Next, go to your web hosting control panel and find the PHP section where you will see the upgrade your website option.


Besides, you can always reach out to us if you get stuck at any stage! Our experienced personnel will help you out.

At Last. The Secret To Sell On Facebook And Instagram Is Revealed

sell on facebook and instagram


Sell on Facebook and Instagram

In an effort to expand its e-commerce capabilities, Facebook rolled out Facebook Shops to enable businesses to set shop on Facebook. Going a step further, this summer, they’re planning on introducing Instagram Shop for businesses in the US. This move is being introduced as “a new way to discover and buy products you love in Instagram Explore.”


Both, Facebook Shops and Instagram Shop services are meant to enable businesses of all sizes to set up online stores through their Facebook and Instagram accounts.


The Idea Behind This Move


As per Facebook’s announcement, Facebook Shops is designed to make it easy for sellers to set up a single online store that can be accessed by users on Facebook as well as Instagram. Businesses can choose the products they want to feature and can also customize the look of their online store with a cover image and accent colors.


In their own words,


“People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.”

If and when the customers wish to connect with the businesses to ask questions, get support, track orders, etc., they can do so through WhatsApp, Messenger, or Instagram Direct messages. This service is designed to be a mobile-first experience, for both sellers and buyers, and is free to use.


Final Takeaway


During these times, when a strong digital presence is considered a means of survival for almost all businesses, this service is certainly a new avenue worth exploring. If you are into e-commerce and your business has a Facebook page or an Instagram account, then you should definitely try setting up your store on these platforms!


Need help in setting up your store? Get in touch with us for assistance.

Disadvantages Of The Facebook Algorithm And How You Can Workaround It.

facebook algorithm

The Facebook algorithm

You’ve probably heard of the Facebook algorithm, whether it’s because you’ve been told that the algorithm has changed or that it is the reason your post isn’t getting any engagement – the words are discussed about in the digital marketing world, but what do they actually mean and how does it work?

The Facebook algorithm is responsible for whether your post goes viral or not and it ranks all the posts that are displayed on a user’s news feed based on how likely it is that the person will have a positive reaction to the post.

While the algorithm has changed over time, it is important to focus on what it is now and to know that it will continue to change, so you always need to make sure you keep yourself updated. 

Right now, in 2020, the Facebook algorithm ranks and priorities content which is posted by people’s friends over publishers. The focus is on what the algorithm determines as “meaningful interactions.” The algorithm prioritizes the friends that the person is most likely to want to hear from (based on past engagement) and focuses on showing them the links that they are most likely to find valuable. Facebook has also said that it is focusing on making its platform more transparent for users and giving them more direct control over what they see.

So, what does this mean for your business? And how can you make it work for you?

Start conversations 

Facebook says that one of the algorithm’s key ranking signals is whether a user has previously engaged with your Page or not. So you need to be creating posts that have a call to action, that ask people to engage and that people want to engage with. If you get people talking, then any future posts are going to reach a much wider audience because of it. Make sure that you are genuine in your content, be interesting and funny, there’s no need to be controversial. You could try tapping into people’s emotions especially with real-life stories as these kinds of posts get a lot of engagement. 

Post when your audience is online

The timing of your post is important, and luckily for you, you can schedule your posts in advance so that you don’t have to remember to do. Have a look at your Facebook Page Insights to see what the most popular posts are and what times seem to work for your audience.

Post videos

Video content is the present, and the future and Facebook know that. Therefore the platform prioritizes good video content and last year announced that the news feed would increasingly surface quality, original videos. It wants videos that people search for and return to; it wants a video length of over three minutes and original videos which aren’t repurposed from other sources and that have plenty of added value.

Post often and consistently

Your Facebook page needs to be constantly updated. Posting frequency is a factor that can affect how high up in the news feed your posts are placed. Be consistent with your content and plan ahead with posts so that you always have something in the pipeline. 

Need Help With Building A Strategy, Training Your Team or Social Media Management? 

Book a free consultation today!