Mobile SEO Local Results, The Latest Trend

mobile seo local results

GMB’s NEW MOBILE SEO LOCAL RESULTS

Looks like Google is out to test another new feature on mobile SEO local results. Last month, a ‘Request Quotes’ button made a sudden appearance above the local pack on mobile.

Request Quotes Seems to be a Part of the Messaging Feature in GMB

The ‘Request Quotes’ button appears to be in line with Google’s efforts to make Google My Business (GMB) an engagement platform. This new feature allows users to simultaneously request quotes from multiple businesses, provided they all have messaging enabled.

While any listing can appear in the initial 3-pack, messaging has to be enabled for a business to appear in the results that come up after tapping the ‘Request Quotes’ button.

 

Final Takeaway

As of now, it is not very clear whether Google has already launched this feature or if it is still in test mode. However, what we do know is that besides enabling messaging within the GMB app, it is also important that the quote requests are replied to within 24 Hours. Failure to do so may lead to deactivation, for not being able to keep up with the responses.

Never Underestimate Benefits To Updating Your PHP For WordPress Security

wordpress security php update

Managing a WordPress site? Make sure you review what version of PHP your site is running on for wordpress security.

 

As of December 2019, around 62.2% of WordPress sites are running on outdated, prior to 7.2 version of PHP. These sites are vulnerable to hacking.

 

The safest PHP version that you should be using is the current revision, 7.4 or version 7.3.

 

So what exactly is PHP? “Hypertext Preprocessor is a server-side scripting language designed for Web development, and also used as a general-purpose programming language.” To put it simply, a lot of sites are built on PHP programming language. All WordPress sites in particular.

 

The prime reason why you need to update your PHP is that the versions prior to 7.3 are no longer receiving security patches, without which your site becomes extremely vulnerable to hacking.

 

Final Takeaway – Considering the fact that only 37.7% of websites are on PHP version 7.3 or higher, chances of you having to deal with this issue are greater, at least on one of the sites that you manage.

 

When you log in to your WordPress dashboard, you will see a warning message which is a clear indication to update your PHP version.

Upon seeing the message, you need to contact your hosting company and ask them about the steps that need to be taken to get your PHP updated to version 7.3 or higher.

 

Although your hosting company will assist you with everything, you will have to check on all of your plugins before updating.

 

You can even check the version of your PHP by installing this PHP plugin. Have a look to find out where each version of PHP is in their life cycle according to php.net.

Updating your PHP isn’t complicated. You can start by backing up your website. However, outdated plugins and themes can make it seem complicated.

 

Theme & Plugin Compatibility With New PHP Versions

At times you may find that the older plugins and older themes or the custom plugins aren’t compatible with 7.3 or higher versions. Before updating your PHP, it is advised to check which ones are likely to create incompatibility issues and get them updated or replaced.

 

If you have a very outdated theme and are looking to update it, you will have to make certain adjustments for a more recent version. Themes that have a high risk of upgrading problems are those that use advanced editors such as Visual Composer. We have observed that these editors usually generate layout, menu, etc. problems when upgrading the theme.

 

To avoid facing any problems, it is necessary that you resolve any issues before upgrading your PHP version. We suggest you follow the process in the following order to make things easier.

 

  • Delete any plugins that are not in use.
  • Check if there are any compatibility issues with the plugins and themes using PHP Compatibility Checker.
  • Consider using a different plugin in case the latest version of plugins aren’t compatible with 7.3 or higher.
  • Next, go to your web hosting control panel and find the PHP section where you will see the upgrade your website option.

 

Besides, you can always reach out to us if you get stuck at any stage! Our experienced personnel will help you out.

At Last. The Secret To Sell On Facebook And Instagram Is Revealed

sell on facebook and instagram

FACEBOOK & INSTAGRAM WILL NOW LET YOU SELL YOUR PRODUCTS DIRECTLY ON THEIR PAGES

Sell on Facebook and Instagram

In an effort to expand its e-commerce capabilities, Facebook rolled out Facebook Shops to enable businesses to set shop on Facebook. Going a step further, this summer, they’re planning on introducing Instagram Shop for businesses in the US. This move is being introduced as “a new way to discover and buy products you love in Instagram Explore.”

 

Both, Facebook Shops and Instagram Shop services are meant to enable businesses of all sizes to set up online stores through their Facebook and Instagram accounts.

 

The Idea Behind This Move

 

As per Facebook’s announcement, Facebook Shops is designed to make it easy for sellers to set up a single online store that can be accessed by users on Facebook as well as Instagram. Businesses can choose the products they want to feature and can also customize the look of their online store with a cover image and accent colors.

 

In their own words,

 

“People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.”

If and when the customers wish to connect with the businesses to ask questions, get support, track orders, etc., they can do so through WhatsApp, Messenger, or Instagram Direct messages. This service is designed to be a mobile-first experience, for both sellers and buyers, and is free to use.

 

Final Takeaway

 

During these times, when a strong digital presence is considered a means of survival for almost all businesses, this service is certainly a new avenue worth exploring. If you are into e-commerce and your business has a Facebook page or an Instagram account, then you should definitely try setting up your store on these platforms!

 

Need help in setting up your store? Get in touch with us for assistance.