8 New Digital Marketing Stats That Grabbed Our Attention Last Week

From Russia-linked Facebook ads to binge-watching     With the ANA’s Masters of Marketing Annual Conference and Advertising Week behind us, it’s been a busy few weeks for digital marketers. Here’s eight data points that you may have missed last week to bring you up to speed. 1. So about those Russians …

Getting Started with Google AdWords: How to Determine Your Test Budget

If you’re considering launching a Google AdWords campaign, then you may be asking yourself, “How much do I need to invest to test this out?  Is $100 enough or do I need thousands?” It’s an important question and I hear it all the time from prospective clients. Unfortunately, this question …

4 Ways to Create More Effective Digital Marketing Content

How to get enhance your content marketing for higher engagement rates As the tools and channels that make up the digital advertising ecosystem continue to evolve and grow more diverse, it seems many brand marketers and agencies are feeling left behind. A recent study by The Boston Consulting Group found that …

15 Valuable Digital Marketing Tools to Grow Your Business

Digital Marketing Tools So if your company does not exist online, it almost doesn’t exist at all. In fact, you almost don’t need physical premises anymore. Good performance online can bring incredible success, without the need for an actual store. But growing your online presence is no easy thing. To make your products or services top notch, you need to be familiar …