The Beginners Guide To Tumblr

Tumblr

Tumblr

Tumblr is a micro-blogging platform that churns out millions of posts on a daily basis. There are currently 108.6 million blogs on Tumblr, which might seem intimidating to anyone not already using it.

Tumblr could be useful to you for many reasons, depending on what you’re looking to get out of it, for example, inspiration, scrapbooking, communication, or a portfolio.

The site is a mix of bloggers, brands, and tastemakers. But to keep it simple, there are essentially two types of bloggers on Tumblr: those who create original content and those who curate, or re-blog posts.

Depending on how you want to utilize the platform, this guide will help you move from a Tumblr novice to a power blogger.

1. Getting Started

Tumblr registration is simple: You only need an email address, password, and username. How

tumblr

ever, considering the number of existing blogs on Tumblr, it’s possible that you won’t get your first choice of username.

With Tumblr, you can change your URL later, so if you absolutely hate it down the road, that can be fixed — but keep in mind that change will affect SEO.

Be sure to upload a default image, too, to complete your profile.

2. What Do I Do With This?

Once you have an account, there are a number of following options, depending on how you want to utilize the site.

Some use Tumblr to write and create original content, for example, to document lifestyle, travels, milestones, or to showcase work.

Tumblr hosts some hilarious parody and nostalgia blogs that cater to specific persons, places, or things.

If you’re not creating your own content, Tumblr is also great for curating. Many users browse the web for the best and most interesting things they can find. It’s up to you to decide what that is: hilarious videos, inspiring quotes, breathtaking photos? Whether you like animals, fashion, art, music, film, or just a random assortment of interesting finds, decide what you want to blog about before going further.

3. Customizing

Aside from suiting your blog to your personality, one of the most fun things about Tumblr is the ability to customize themes. Tumblr themes offer the ability to customize the look, feel, and functionality of your blog.

Try to avoid the default theme, simply because there are hundreds more to choose from, and many talented designers have put a lot of effort into them.

Some themes are free, but if you really want your blog to stand out, consider paying for a premium theme that offers more personalized options.

Once you’ve selected a theme, you can customize further by editing HTML, changing colors or font type, adding a background image, or adding pages.

4. The Dashboard

Tumblr’s dashboard is really user-friendly, no matter the format of content you want to post.

If you’re not ready to publish a post or want to come back to it later, you can either save it as a draft or schedule it in the queue. Both options are on the right side of the dashboard, or in the pull-down menu when you’re trying to post content.

At the top of the dashboard, next to your profile picture, you’ll see a series of colorful icons labeled by format: text, photo, video, etc. Depending on what you’re trying to share, the options in each individual post box are really easy to figure out.

For added convenience, you can place the Tumblr bookmarklet at the top of your web browser.

The tabs at the top of the dashboard allow you to filter between views: either just your posts or those from people you follow. (We’ll talk more about your followers later.) If you want to see your posts in the back-end, click on your tab. To view it as your chosen theme, click on your profile picture.

Each post in the dashboard has a series of buttons at the top-right, which lets you engage with others by re-blogging and liking their posts. (This is where the distinction between original content creator vs. curator is most prominent.) Most original content bloggers don’t re-blog very often because they are publishing to a certain style or subject.

However, the more followers you have, the more quickly their posts move on your dashboard — remember, there are millions of posts each day. If you want to keep all of your favorite posts in one place, the little heart at the right corner of each post is your friend. You can then click the heart tab on the far-right to access all of the things you’ve liked in one place.

5. Navigation

By now, you should be set up and ready to “tumble.” But half the fun is discovering what other people are posting, especially if you’re using the platform to curate, or re-blog. So, how do you find other interesting people and blogs?

Tumblr has a series of tags, which you can view in Explore, that separate individual posts by different interests — for example, art, humor, music, fashion, television, etc.

A select group of people manages each tag and hand-pick posts best-suited for the category.

Additionally, Spotlight is a Tumblr feature that showcases various noteworthy blogs within each tag.

6. Connecting With People

Tumblr is not just for self-engagement. There are a number of ways to connect with people you know and reach out to new people.

First of all, by authorizing Gmail, Twitter, and Facebook, you can see which of your friends are already using the platform.

See the envelope icon at the top-right where you can send a message privately. The feature offers different styles of paper-themed backgrounds and fonts, which makes each message seem more personal.

Some users have also enabled the “Ask Me Anything” feature. Keep in mind the user can post any question on his site, but you can always opt to ask anonymously.

7. Mobile

Once you’ve successfully navigated the basics of Tumblr, take your blogging on the go. The platform has a free mobile app — available for iOS and Android.

The mobile app’s features are pretty similar to the website, except that the dashboard appears slightly more minimal. Otherwise, all of the things explained above are available on mobile. You can still post all the same formats of multimedia, and even customize your blog.

Tumblr is as vast as it’s the never-ending dashboard. There’s a lot more to the site, but this overview should give you a good head start.

What tips do you have for someone testing out Tumblr for the first time? Share your advice in the comments.

 By Christine Erickson

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25 Ecommerce Web Design Conversion Hacks for Profitability (Infographic)

ecommerce web design conversion hacks

25 eCommerce Web Design Conversion Hacks to Make Your Website Profitable

There are roughly 47 billion web pages competing for our attention. Of these, about 12 to 24 million are e-commerce websites, though only 650,000 (or 3 percent) actually net more than $1,000 per year in revenue.

While this may seem few in the big scheme of things, consider that if you were to endeavor to visit each revenue-generating eCommerce site from the comfort of your couch and with a bag of Doritos, spending only one minute per page for 18 hours every day, it would take over one and a half years to visit all of them — and probably more than a few bags of Doritos.

In other words, it takes more than a Squarespace eCommerce platform and a few products to get your business into the Fortune 500.

To get noticed through this saturation, Technician, an eCommerce website developer that provides high-quality “valet-type services” to its businesses has developed a list of 25 powerful eCommerce conversion hacks all entrepreneurs can use to increase traffic and improve conversion rates.

For a list of the best eCommerce Web Design Companies in 2021 check out this article by Design Rush, a B2B Marketplace Connecting Brands with Agencies.

1. Speed up to amp up conversion rates.

As internet speeds get faster, even a few extra seconds to load a page can create a poor shopping experience. Make sure your site is operating on the highest speed bandwidth you can afford.

2. Maximize on-page SEO.

Focus on “conversion-oriented” keywords, which will get highly targeted traffic to your online store.

3.  Use responsive design.

Your website should have a responsive design and be easy to view, navigate and read. More important, you should be focused on a mobile-first strategy, since most web traffic will soon be coming from mobile devices.

4. Test different eCommerce web design layouts.

In order to understand what works best with your consumers, test different layouts of your website (“A/B Testing”) and monitor which results in the best customer conversion rates.

5. Show contact information. 

Make it very clear and easy for visitors to find your contact information, including all social media links, and consider providing instant online live-chat options for visitors.

6. Make your ‘Call to Action’ bold and clear.

Be clear and tell your visitors what you would like them to do. Do you want them to buy a product, download a free brochure, or sign up for a newsletter? By being transparent, you generate trust and will increase conversion rates.

7. Create smooth navigation between pages.

Do not create confusing or misleading distractions between pages that will ultimately create frustration and resentment with your visitors.

8. Improve site search and recommendations.

When customers want to find something quickly, they will look immediately for a “search” function. If your search function is difficult to find or does not help visitors find what they seek, they are more likely to leave without searching themselves.

9. Provide social proof.

Visitors are much more likely to purchase from an eCommerce website that has positive feedback, testimonials, and endorsements posted where they can easily be seen.

10. Actively pursue reviews.

While it may seem vain and imposing to your customers, asking them to review your products online will help generate social proof.

11. Add security seals.

In light of the increasing importance of cybersecurity, visitors want to know that they will be safe while visiting your site and that their information and data will be protected. Partner with a reputable site security provider and clearly show their seal on your website.

12. Personalize the experience.

Use software that allows you to track visitor history and provide personalized recommendations, feedback, and interactions.

13. Highlight your return and guarantee policy.

Put your consumer at ease by promptly stating your policies on returns and refunds front and center.

14. Provide a section for sales and specials.

Just like people who dash right for the clearance rack in the back of a clothing store (it is not just me, right?), provide a link to a page that provides information on available specials at the time of visit.

15. Get visual with your products.

Provide ample photos of your product, both alone and while being used, in order to show perspective. To make a real impact, produce high-quality videos of your products in action.

16. Write spectacular descriptions.

In addition to helping with SEO, carefully crafting your descriptions, or “copy,” will set proper expectations and provide your customers with clear descriptions of what they are buying.

17. Manage shipping costs.

All businesses understand that shipping can make up a significant portion of the product cost. Closely managing this cost allows you to pass along lower prices to customers and even offer free shipping — something that can dramatically impact conversions.

18. Use trigger words.

Placing words like “free” or “special” can give your visitors the impression that they have visited at the right time. Just be sure that what you offer as “free” or “special” will actually add value to your customer.

19. Create urgency.

Marketers have long known that creating a sense of urgency is one of the best ways to increase conversions. Special offers, such as “Limited-time” specials and deals, are one way to do this online.

20. Offer first-time visitors a discount.

The cost of acquiring customers can be very high for an e-commerce site. For this reason, it is important to make a good impression and convert these first-time visitors when you have them.

21. Offer a price-match guarantee.

If you are like me, you have no less than 10 browser tabs open when you shop online, comparing prices of identical and similar items across multiple websites. Put your customers at ease by assuring them they will get the best deal possible with a price-match guarantee.

22. Upsell and cross-sell.

Use data to understand your website visitors and upsell or cross-sell a product or service as often as possible. These days, most visitors will not mind the personalized recommendations, as long as they are relevant.

23. Make checkout (ridiculously) easy. 

Most of us are familiar with the situation when, after spending a good amount of time shopping online, we get to the checkout step only to find a complicated and imposing multi-step process that ultimately just makes us leave. Streamline your checkout process and reduce the number of chances you give a visitor to abandon their virtual shopping cart.

24. Offer multiple payment options.

Your website should be flexible enough to deal with a wide range of shoppers, from the conservative and anxious to the more liberal and trusting.

25. Improve your post-interaction emails.

Use professional customer relationship management (CRM) software, such as MailChimp or Infusionsoft, to effectively communicate with your customers after they have visited. In conclusion, these  “transactional emails” can have a dramatic influence on whether they return to purchase or repurchase.

 

-ecommerce-credit-card-online-purchase-man

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Google Maps 3-Pack

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Become an Expert on Facebook Business Manager [Guide]

Facebook Business Manager Guide

Become an Expert on Facebook Business Manager with this Easy-To-Follow Step By Step Guide 

 

Get Facebook Business Manager right with this guide. We reveal everything you need to know about achieving Facebook marketing success.

  

There are a lot of people who are still using their personal accounts to manage their brand activities on Facebook. This can be a tedious process, and there are a lot of security concerns associated with this approach too. Therefore, the use of Facebook Business Manager is so critical. Below, we will reveal everything you need to know about how to use Facebook Business Manager effectively.

What is Facebook Business Manager?

Before we take you through a step-by-step guide on how to use Facebook Business Manager effectively, we first need to explain what this is.

 

Facebook Business Manager is a tool that allows you to manage several different Facebook Pages, ad accounts, and business assets, as well as product catalogs and Instagram accounts.

Facebook Business Manager

This means that team members can be granted partial or full access based on their role. There are a lot of different benefits associated with this:

 

  •     Different custom audiences can be created for different ad campaigns
  •     Access can be revoked for people that no longer work for the business
  •      Permissions can be controlled based on employee roles
  •      Login ability can be shared securely with several people
  •     Multiple Facebook Ad Accounts and Pages can be managed effectively in one place
  •     Personal profiles and business pages can be separated

A step-by-step guide on using Facebook Business Manager effectively

Now that you know what Facebook Business Manager is and why it is so important, we are going to look at the different steps you should follow to use Facebook Business Manager effectively.

1.    Create New Business Assets

If you are new to Facebook Business Manager, you will need to set up your account first and foremost. This is something you can do by heading to business.facebook.com/overview.

Facebook Business Manager

Now, you can set up some business assets. For those who are unaware, business assets include the likes of product catalogs, ad accounts, and pages. Once you have signed up, you will be able to create all of these elements.

 

After you have set up your account, head to Business Settings. On the left, you should see a drop-down menu, you can click on “Pages” for instance, to add a new page. Once you have done this, click on the “Create a New Page.” Once you have done this, you are going to be referred to the standard wizard to set up your new Facebook page fully.

 

The same process can be followed to create other assets from the Business Manager, for example, catalogs and ad accounts.

2.    Claim Your Assets

Once your assets have been established, you are going to need to claim them. To do this, head to the navigation on the left again. Here, you should select the relevant tab, be it Apps, Ad Accounts, or Pages, for instance.

 

Once you have done this, click the Add button to the right, and you can select the option to add the asset you are interested in. the assets you select will be added to Facebook Business Manager straight away because you have complete control of them.

3.    Request Access To Assets

If there are business assets that other people own, you are going to need to request access to that particular asset. This is something you can do via Facebook Business Manager. This is particularly useful if you manage assets for clients, which they have ownership of.

 

The current admin or owner is going to need to approve access to the assets before they will be added to your Facebook Business Manager. It is important to note that there can sometimes be limits on the number of assets Facebook allows you to request access to until some admins and owners approve your request.

4.    Manage Your Assets Effectively

Once you have got access to all of the assets you require access to, you need to make sure that you manage them effectively. The process here can differ depending on the type of asset you are managing, so we will look at some of them below to give you a better understanding.

Ad Accounts

Should you only have one Ad Account in your Facebook Business Manager, you can click on the nine-dot icon at the top left to access Ads Manager. From here, simply choose Ads Manager in the menu that flies out.

 

If you have more than one Ad Account on Facebook Business Manager, though, or you wish to add partners or assign people to your Ad Account, you will need to access this element in a different way. Simply choose Ad Accounts from the navigation on the left, and then click on the Ad Account that you want to manage right now.

 

You can view which partners or people have been assigned roles by using the buttons within Facebook Business Manager. Moreover, you can deactivate the Ad Account from here, and you also can assign partners or add people to your page.

Data Sources

You can also manage your Data Sources via Facebook Business Manager. In the left navigation again, you can choose Data Sources. Here, you can find numerous data sources listed, including the likes of:

 

  •     Custom conversions
  •     Offline event sets
  •     Facebook pixels
  •     Product catalogs
  •     … and more!

 

Should the Facebook pixel be installed for your advertising accounts, you will see that this data is listed under Pixels. For every Ad Account, you can amend the partners and associations as required.

 

Simply choose Catalogs and you will be able to view any of the product catalogs that you have established for your company. You also can manage existing catalogs and create new product catalogs via this view too.

Commerce Accounts

It is also possible for you to edit or assign permissions to your commerce accounts from inside Business Manager.

 

Simply click on Commerce Manager in the left navigation within Business Settings. Once you have done this, on the right, choose Commerce Manager Account.

 

To add others to your accounts, you simply need to click on Add People. From here, you will be able to choose the permissions that are relevant. For example, some of the different options that are available include the following:

 MANAGE

  •     Promotions
  •     Orders
  •     Chargebacks
  •     Finances

 

You can simply toggle these settings on or off for the person in question. This is highly beneficial because you may want to give a marketing expert access to managing your promotions, but you may want to turn off access to everything else, such as finances and orders.

Apps

It is very easy for you to manage any apps you have created on Facebook Business Manager. All you need to do is click on the “Apps” section on the left-hand side, under your business settings. From here, you can add the apps that you have, enabling you to manage them effectively.

 

You can head to your My Apps page to grab the app ID, which will make it easy for you to add the app.

Pages

Simply click on “Pages” and you are going to be able to view all of the pages on Facebook that you have access to. Choose a specific page and you can view some extra options and details for it.

How to Add Facebook Page Facebook business manager

Some of the different things you can do here include the following:

 

  •     Remove the page from Facebook Business Manager
  •     Assign partners or add people to the page
  •     View which partners or people are assigned roles

 

You simply need to click on the View Page in the top right-hand corner so that you can head to the page and carry out any edits you require. From here, you will be able to do the following (and more):

 

  •     Modify tabs
  •     Boost posts on your wall
  •     Promote your page
  •     Access your page settings
  •     Schedule posts with Publishing Tools
  •     Review your insights
  •     See notifications
  •     View your messages
  •     Post to your page as your page

 

5.    Add Partners Or Assign People

Finally, you may also want to give other people access to your business assets, for example, Ad Accounts or Pages. When doing this, you have the option of adding partners or assigning people and it is important to understand the difference between the two.

Partners

A pattern means the person will have access to your business assets. So, if you work with an agency, you would give the agency a specific role to access Ad Accounts, Pages, and other assets.

People

Adding People means that the person you add has access to business assets. For instance, if you work with a Facebook consultant, you will give them access to the assets they require so that they can manage your social media presence.

How to Add Facebook Page Facebook business manager

Wrap Up: Facebook Business Manager

So, there you have it: everything you need to know about Facebook Business Manager. We hope that the information that we have provided above will help you to manage your Facebook Business Manager account effectively. If you feel you still need a Facebook Business Manager expert that will harvest the best possible results for you, please don’t hesitate to reach out to On The Maps Digital Marketing Company and schedule an appointment.