Google Looks To Personalize Mobile Search By Interest, Location

The updated “Google Feed” has arrived. Here’s what that means for Mobile Search.   Google will update its search app to include curated information based on a user’s interests and what’s trending in their area, the company announced Wednesday — a move aimed at making the mobile search experience more …

Facebook News Feed: Website Speed Gets Higher Priority

Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience as engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues …

How To Get The Most Out Of Your Digital Marketing Budget: Where To Allocate & Why

Digital Marketing Budget Allocating your digital marketing budget is an eternal struggle for brands and marketing professionals. The number of ways to spend your money are seemingly endless, and the stakes are high. Over-allocate to the wrong channel and you can blow most of your budget on a marketing tactic …