Google Maps 3-Pack | Dominate On Top | On The Maps!

Google Maps 3-Pack

Dominate On Top In Google Maps 3-Pack

To really get the most out of Google, you need to put yourself, On the Maps!

Are you finding yourself losing out on customers because they can’t find you? If you’ve got an hour to spare, we’ll show you how to find success by getting your business to rank on Google Maps 3-pack, the illusive top 3 listings on Google Maps.

Join us on February 10th at 12pm PST for what might be the most lucrative lunch hour you’ve ever had.

Learn how to unlock the secrets of getting listed on Google Maps by optimizing your Google My Business Listing. Buy your tickets before they sell out!
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Just a teeny, tiny, few of our clients that we have ranked on Google. We have never failed getting a website to rank.

 

On The Maps Digital Marketing SEO Agency is a full-service Digital Marketing Company helping businesses reach their goals with essential digital marketing tools.
Build a better and stronger online presence with a website built for conversion, search engine optimization, paid advertising, social media, and software and services that will make it easier for customers to find and trust your business online while saving you precious resources like time and money.

Become an Expert on Facebook Business Manager [Guide]

Facebook Business Manager Guide

Become an Expert on Facebook Business Manager with this Easy-To-Follow Step By Step Guide 

 

Get Facebook Business Manager right with this guide. We reveal everything you need to know about achieving Facebook marketing success.

  

There are a lot of people who are still using their personal accounts to manage their brand activities on Facebook. This can be a tedious process, and there are a lot of security concerns associated with this approach too. Therefore, the use of Facebook Business Manager is so critical. Below, we will reveal everything you need to know about how to use Facebook Business Manager effectively.

What is Facebook Business Manager?

Before we take you through a step-by-step guide on how to use Facebook Business Manager effectively, we first need to explain what this is.

 

Facebook Business Manager is a tool that allows you to manage several different Facebook Pages, ad accounts, and business assets, as well as product catalogs and Instagram accounts.

Facebook Business Manager

This means that team members can be granted partial or full access based on their role. There are a lot of different benefits associated with this:

 

  •     Different custom audiences can be created for different ad campaigns
  •     Access can be revoked for people that no longer work for the business
  •      Permissions can be controlled based on employee roles
  •      Login ability can be shared securely with several people
  •     Multiple Facebook Ad Accounts and Pages can be managed effectively in one place
  •     Personal profiles and business pages can be separated

A step-by-step guide on using Facebook Business Manager effectively

Now that you know what Facebook Business Manager is and why it is so important, we are going to look at the different steps you should follow to use Facebook Business Manager effectively.

1.    Create New Business Assets

If you are new to Facebook Business Manager, you will need to set up your account first and foremost. This is something you can do by heading to business.facebook.com/overview.

Facebook Business Manager

Now, you can set up some business assets. For those who are unaware, business assets include the likes of product catalogs, ad accounts, and pages. Once you have signed up, you will be able to create all of these elements.

 

After you have set up your account, head to Business Settings. On the left, you should see a drop-down menu, you can click on “Pages” for instance, to add a new page. Once you have done this, click on the “Create a New Page.” Once you have done this, you are going to be referred to the standard wizard to set up your new Facebook page fully.

 

The same process can be followed to create other assets from the Business Manager, for example, catalogs and ad accounts.

2.    Claim Your Assets

Once your assets have been established, you are going to need to claim them. To do this, head to the navigation on the left again. Here, you should select the relevant tab, be it Apps, Ad Accounts, or Pages, for instance.

 

Once you have done this, click the Add button to the right, and you can select the option to add the asset you are interested in. the assets you select will be added to Facebook Business Manager straight away because you have complete control of them.

3.    Request Access To Assets

If there are business assets that other people own, you are going to need to request access to that particular asset. This is something you can do via Facebook Business Manager. This is particularly useful if you manage assets for clients, which they have ownership of.

 

The current admin or owner is going to need to approve access to the assets before they will be added to your Facebook Business Manager. It is important to note that there can sometimes be limits on the number of assets Facebook allows you to request access to until some admins and owners approve your request.

4.    Manage Your Assets Effectively

Once you have got access to all of the assets you require access to, you need to make sure that you manage them effectively. The process here can differ depending on the type of asset you are managing, so we will look at some of them below to give you a better understanding.

Ad Accounts

Should you only have one Ad Account in your Facebook Business Manager, you can click on the nine-dot icon at the top left to access Ads Manager. From here, simply choose Ads Manager in the menu that flies out.

 

If you have more than one Ad Account on Facebook Business Manager, though, or you wish to add partners or assign people to your Ad Account, you will need to access this element in a different way. Simply choose Ad Accounts from the navigation on the left, and then click on the Ad Account that you want to manage right now.

 

You can view which partners or people have been assigned roles by using the buttons within Facebook Business Manager. Moreover, you can deactivate the Ad Account from here, and you also can assign partners or add people to your page.

Data Sources

You can also manage your Data Sources via Facebook Business Manager. In the left navigation again, you can choose Data Sources. Here, you can find numerous data sources listed, including the likes of:

 

  •     Custom conversions
  •     Offline event sets
  •     Facebook pixels
  •     Product catalogs
  •     … and more!

 

Should the Facebook pixel be installed for your advertising accounts, you will see that this data is listed under Pixels. For every Ad Account, you can amend the partners and associations as required.

 

Simply choose Catalogs and you will be able to view any of the product catalogs that you have established for your company. You also can manage existing catalogs and create new product catalogs via this view too.

Commerce Accounts

It is also possible for you to edit or assign permissions to your commerce accounts from inside Business Manager.

 

Simply click on Commerce Manager in the left navigation within Business Settings. Once you have done this, on the right, choose Commerce Manager Account.

 

To add others to your accounts, you simply need to click on Add People. From here, you will be able to choose the permissions that are relevant. For example, some of the different options that are available include the following:

 MANAGE

  •     Promotions
  •     Orders
  •     Chargebacks
  •     Finances

 

You can simply toggle these settings on or off for the person in question. This is highly beneficial because you may want to give a marketing expert access to managing your promotions, but you may want to turn off access to everything else, such as finances and orders.

Apps

It is very easy for you to manage any apps you have created on Facebook Business Manager. All you need to do is click on the “Apps” section on the left-hand side, under your business settings. From here, you can add the apps that you have, enabling you to manage them effectively.

 

You can head to your My Apps page to grab the app ID, which will make it easy for you to add the app.

Pages

Simply click on “Pages” and you are going to be able to view all of the pages on Facebook that you have access to. Choose a specific page and you can view some extra options and details for it.

How to Add Facebook Page Facebook business manager

Some of the different things you can do here include the following:

 

  •     Remove the page from Facebook Business Manager
  •     Assign partners or add people to the page
  •     View which partners or people are assigned roles

 

You simply need to click on the View Page in the top right-hand corner so that you can head to the page and carry out any edits you require. From here, you will be able to do the following (and more):

 

  •     Modify tabs
  •     Boost posts on your wall
  •     Promote your page
  •     Access your page settings
  •     Schedule posts with Publishing Tools
  •     Review your insights
  •     See notifications
  •     View your messages
  •     Post to your page as your page

 

5.    Add Partners Or Assign People

Finally, you may also want to give other people access to your business assets, for example, Ad Accounts or Pages. When doing this, you have the option of adding partners or assigning people and it is important to understand the difference between the two.

Partners

A pattern means the person will have access to your business assets. So, if you work with an agency, you would give the agency a specific role to access Ad Accounts, Pages, and other assets.

People

Adding People means that the person you add has access to business assets. For instance, if you work with a Facebook consultant, you will give them access to the assets they require so that they can manage your social media presence.

How to Add Facebook Page Facebook business manager

Wrap Up: Facebook Business Manager

So, there you have it: everything you need to know about Facebook Business Manager. We hope that the information that we have provided above will help you to manage your Facebook Business Manager account effectively. If you feel you still need a Facebook Business Manager expert that will harvest the best possible results for you, please don’t hesitate to reach out to On The Maps Digital Marketing Company and schedule an appointment. 

 

 

 

Top Digital Strategy Agencies – On The Maps Digital Marketing

On The Maps Hailed Among Clutch’s List Top Digital Strategy Agencies in Nevada for 2021

Clutch ranked On The Maps as the Top Digital Strategy Agencies

 

We are a full-service digital marketing company catering to small and medium-sized companies, helping them to reach their goals using our essential digital marketing tools. It is our mission to offer a superior customer experience. Our team collaborates with transparency and communication to guide your business to success.

 

We are a team of experts that create strategies that are tailored to your business needs to help increase sales. We offer various services including web design and development, SEO & PPC, social media marketing, reputation management & review generation, domains & hosting, email marketing, content creation, and local listing creation.

 

Our team takes pride in being able to deliver services to our clients, helping them compete, and excel in business. This is why we have been named by Clutch as one of the top digital strategy agencies in the industry. Clutch is an established B2B reviews platform that carefully curates lists of the top B2B companies and organizations by industry and location, simultaneously enabling companies to establish credibility and buyers to find the right services.

“We are appreciative of the recognition. We will continue to strive to be the best marketing agency in the country.” – CEO, On The Maps

Furthermore, our Clutch profile showcases our work and the perfect 5-star average rating out of 6 reviews we have received from our satisfied clients.

 

“The team at On The Maps knows what they are doing.” – Videographer, 21st Century Productions

 

We always love to hear from our customers. Contact us today and we will help you grow your reach, sales, and business!

How To Win Clients And Influence Markets with CLUBHOUSE

clubhouse

CLUBHOUSE

Whether you’ve been in business for five minutes or five decades, your company must stay alert to new marketing opportunities. As Facebook et al. continue to receive bad press (rightly or wrongly), now is the time to open your eyes to new social Apps. Clubhouse has quickly established itself as the golden ticket to more clients.

So, what is Clubhouse and how can it become a key ingredient in the recipe for success in 2021? Here’s all you need to know.

What Is Clubhouse?

Clubhouse is the latest social media App to hit the market. 

Actually, scrap that. Dozens have been released since its release, but the vast majority are about as useful as that tie with pockets that you once thought would make a great invention. Unlike most, though, Clubhouse actually has a bright future, which is underlined by the fact its value has skyrocketed from $100m to over $1bn in the space of just nine months!

As the name suggests, the social media App is a members’ only club in which you can join via invite-only. The audio-based App essentially allows its users to host or join live conference calls, discussions, and audio broadcasts. The virtual rooms allow members to connect and interact with each other about an array of topics ranging from new products and investment opportunities to entertainment.

Who Is Clubhouse For?

With streamed audio conversations disappearing after their broadcast, the App is somewhat like an audio version of Snapchat. While you cannot join without an invite, the audio broadcasting social media platform is suitable for individuals and businesses alike. 

However, Clubhouse’s exponential popularity is largely attributed to the fact that it has attracted big names ranging from Elon Musk to Ricki Lake. Still in its infancy, the majority of virtual rooms are currently presented in a similar fashion to TED talks. However, there are opportunities for listeners to join rooms by requesting for credentials to talk. 

The beauty of the App is that you can hold ‘seminars’ and conversations without the need for professional recording equipment while it’s equally open to casual conversations on a range of topics too.

Why Clubhouse?

Before joining Clubhouse, you must first vindicate the decision to include it in your marketing repertoire. So, is Clubhouse worthwhile? The short answer is ‘yes’, but you probably want a more in-depth answer than that.

Clubhouse has captured the imagination for two reasons. Firstly, the plethora of celebrities and industry leaders using it ensure that a large percentage of the content is considered high value. Let’s face it; this is a welcome break from reading a newsfeed of old school friends airing their dirty washing out in public (even if we do secretly enjoy seeing the old school bully crying that they got cheated on yet again). 

Meanwhile, the invite-only element has helped make Clubhouse one of the most sought-after platforms. People want to join the conversation in fear of missing out, and has helped its members’ list grow by over 150% in under one month. From a business perspective, there are many reasons to choose Clubhouse, including but not limited to;

  • Being in touch with the latest tech advancements is great for the brand image, especially in a world where consumer expectations are at an all-time high.
  • The audio-only features mean you do not have to dress to impress. Likewise, you can read scripts or use visual prompts without listeners being any the wiser.
  • It allows you to multi-task by holding conversations and completing other assignments. Listeners can interact with you without giving their undivided attention.
  • Successful marketing on Clubhouse allows you to connect with audiences that you wouldn’t necessarily reach through other social media or marketing channels.
  • You do not have to invest money into the content production, ensuring that any direct or indirect revenue gained from the interactions will actually boost your bottom line.

SMEs can also enjoy the fact that they are in a position to create content that delivers the same quality levels as the virtual rooms hosted by huge brands and millionaire celebrities.

Marketing On Clubhouse

Understanding the benefits of a new and exciting opportunity is one thing, but it counts for very little if you let the ship set sail without you. Resisting the urge to get involved with Bitcoin in 2013 is the reason you’re still running a business rather than relaxing on a private island. Don’t let the Clubhouse opportunities pass you by too.

Successful marketing on Clubhouse is about building a community that turns listeners into clients. Here are five steps that can help you win customers and influence markets with far greater results than any other platform.

#1. Reach Out To New Audiences

The ability to help users find you organically is an important aspect of any digital marketing strategy. After all, you wouldn’t have a business website without a strong SEO strategy – no matter how much your grandad insists the ‘build it and they will come’ mantra is still relevant.

When setting up your profile and planning your conversations or broadcasts, it’s important to use keywords and room topics to attract the right people. Despite the huge audience, the fact that users can only access live broadcasts means that there will only be a limited number of rooms regarding your niche running at any given time. As such, you can pick up new listeners in this way.

#2. Think Business

As a content creator, you want to gain a large listenership. Ultimately, though, your end goal is to gain more clients and increase their customer lifetime values. Perhaps one of the best ways is to run feedback sessions that allow your customers to provide honest insight.

It could mean asking for their thoughts on your current services. Alternatively, it may be using them as a soundboard to discuss the prospect of a new product. Either way, the two-way interactions will lead to increased engagement. Moreover, their support enables you to facilitate a stronger bond while simultaneously adapting your products to deliver optimal appeal to your niche market.

#3. Become An Industry Leader

The value of trust in business cannot be emphasized enough. Marketing on Clubhouse is one of the best ways to garner greater levels of trust by proving yourself as an authoritative voice in your chosen industry. The fact you have been invited to the App is already promising.

As a new and exciting platform, Clubhouse offers a versatile playgrounds in which you can show your creative flair and do things differently. You are no longer restricted to directly marketing your products. Providing industry news, explainer content, or FAQ sessions are just some of the ways that you can diversify your interactions with prospective clients to grow interest and trust in the brand.

#4. Collaborate

Collaboration is a daunting prospect in many aspects of business. However, working together with other business leaders and content creators can work wonders for your marketing on Clubhouse strategy. You don’t want your content to be repetitive, and the fresh energy is mutually beneficial.

Unlike many social media platforms, Clubhouse is one that actively provides a great listening space for businesses too. Keep up with developments and industry by jumping into other virtual rooms. The information you pick up could be invaluable. Meanwhile, when the opportunity to join as a speaker becomes available, it instantly introduces you to all listeners in the room.

#5. Promote Direct Interactions

Like many social media platforms, direct messaging is a key part of how to Clubhouse. It’s great to have a passive listener, but turning them into an active client is the objective. During the broadcast, you can ask listeners to DM you for a freebie or more info on a topic.

Once you have struck up that direct interaction, you have a far better shot at putting them on the path to conversion. Not least because you will have captured their contact details and open the door to one-on-one participation. Use this to solve their pain points and the heightened sense of value should yield great returns.

Precautions For Using Clubhouse App

While marketing on Clubhouse offers a range of opportunities as detailed above, it’s important to recognize the potential downsides. There are primarily two main issues to contend with.

  • Firstly, you may have a limited audience reach, especially if members of your target market have not been invited onto the App. Aside from potentially having a small demographic to start with, members have to be available at the time of your broadcast.
  • Secondly, there is a lack of moderation due to the disappearing nature of the feeds. While hosts can keep users as listeners-only, there is a potential threat of interactions becoming tarnished. On a side note, the audio-only attributes of the App may prevent you from reaching different audiences.

Despite those potential drawbacks, though, the benefits of using Clubhouse for business easily outweigh the negatives. As the platform continues to grow from strength to strength, it’s likely that the audience

Conclusion

It might be in its infancy, but Clubhouse will clearly play a big role in society for many years. Therefore, marketing on Clubhouse should be a priority for all businesses in 2021, not least because getting in early will give you opportunities to establish yourself on the platform as more and more listeners join the party.

The first step in the how to Clubhouse journey, however, is to get invited. Existing members can send the invitation. So, ask your network on other social platforms if they can help. When they do, you’ll be on the path to greatness.

Need an invite to Clubhouse? Leave us a comment and we will be sending invites to a few lucky winners!