It seems as if everyone is catching on to the usefulness of Facebook Ads Marketing, and for good reason: the platform is very intuitive and has billions of users. However, while Facebook Marketing is very popular, many online marketers jump in before they’re ready. Here, marketers will get some tips on running campaigns that bring conversions and authentic leads.
Warm Leads Before Making a Sales Pitch
A big problem among new marketers is that teams do not think about the conversion process when creating new campaigns and ads. If a company markets to new customers who’ve never seen the brand, it will need to do more than post some ads and hope for the best. It’s important to warm leads with non-promotional, informational content to generate interest in the company’s services and products. For instance, a marketer could start an awareness campaign including advertisements for an infographic, video, or blog post. The idea behind this strategy is to build customer interest before propositioning them.
Utilize the Buyer Persona
The greatest thing about Facebook Ads is their targeting potential. However, to maximize those targeting conditions, companies must create a persona for the ideal customer. By building buyer personas, marketers can see abstract customers as real people with diverse behaviors, pain points, and interests. While gathering this info may seem tedious, it can help marketers design creative and relevant advertising copy that speaks to viewers on a personal level.
Set Up Facebook’s Audience Insights Tools
If the Facebook Ads Marketing team needs more data to build a buyer persona, the Audience Insights tools are a good starting point. Using a database of a company’s current customers, Facebook will find users who are on the site and then offer a wealth of insightful data. For instance, a marketing team will find the biggest age groups, the top income brackets, and the most common purchasing behaviors.
Create Diverse Ads and Layered Audiences
As discussed previously, it’s important to provide advertisements that line up with the customer’s stage in the conversion process. To create content that appeals to viewers, it’s good to divide the audience into groups. When viewers are classified, it allows marketers to create more engaging and relevant ads.
There are billions of active Facebook users, which makes the site one of the world’s most important marketplaces. With the tips given here, marketers can sharpen their Social Media Marketing strategies and reach the right group of potential customers.