20 SEO Myths You Should Leave Behind in 2018Stop wasting your time on SEO strategies that don't work
Improve your SEO strategy for the new year and beyond
To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including the mobile intrusive interstitials penalty rollout in January, the unconfirmed “Fred” update in March, and the October launch of Chrome 62, which raised the importance of protecting content with SSL encryption.
As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any reduction in organic traffic. Sounds like a lot of work? Well, truthfully, maintaining an effective SEO strategy does require a close eye and a commitment to quality.
And because SEO has changed so much in the past several years, many marketers aren’t sure what’s outdated, what’s important, and what will actually move the needle. Luckily, this guide is going to point out all of the most common myths about how SEO works and debunk them for you, so you’re not wasting a single moment on things that don’t matter in 2018.
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The SEO myths guide helps answer questions like:
How much does having a secure HTTPS website matter?
Does Google still care about local search?
Do meta descriptions have a big impact on search rankings?
Do pop-ups always hurt my search ranking?
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