2 Customer Strategies that Will Bring Them In the Door and Keep Them Coming Back
Customers are the lifeblood of any business. No customers means no business. It’s really that simple. If you want to be successful, you’ll make understanding your customers and keeping them happy your top priority. Here’s how you can go about doing both of those things.
Get to Know your Customers
Getting to know your customers may seem like relationship building 101, but its value can not be understated. The more you know about your potential and existing customers the better equipped you’ll be to understand them and give them what they want.
Where does your target audience live? What do they do for fun? What age demographic are they in? What habits do they have? These are the types of questions you’ll want to find answers for. Think of it as stalking, but without the restraining order. What you’re after is customer behaviors, motivations, goals, and demographics.
Now that you know what you’re looking for, it’s time to put your sleuthing skills to the test. Find online groups where your potential customers may be hanging out and observe and listen to what they’re saying and doing. This will provide you with a lot of insight that you can use to improve your products and services. It can also be used to fine-tune your marketing efforts. For example, you can use the information gathered to create buyer personas. A buyer persona is a research-based profile that describes your target customer. Each business is likely to have multiple buyer personas, but having a profile for each one is what allows you to target your marketing to those individuals specifically as opposed to just doing blanket marketing.
If you want to create buyer personas for your business here’s a handy template you can download.
Provide Value Without Trying to Sell
People are used to being sold to. Everywhere they go, someone is trying to sell them something. You’re a business, so of course you’re trying to sell something. The key to success, however, is how you go about doing it. There may not be a right or wrong way to do it, but there is a better way. Stop trying to sell. That may sound counter-intuitive, but you really don’t need to shove it down their throats. Promise. All you have to do is provide value. This establishes trust with the customer almost immediately and makes them more inclined to want to buy from you.
Let’s use an example to illustrate this point. Let’s say you own a cleaning service and you market your services online. Rather than advertise that you’re available to hire, instead guide prospects to your website, where you have a bunch of free resources they can read or download. That’s where they’ll find things like cleaning tips, schedules, and processes they can implement themselves. Some may take the info and run, but what’s more likely to happen is that the potential customer will appreciate you not trying to sell them. Meanwhile, they’ll also see you as an expert, based on the valuable info on your site. When they’re ready to hire someone, you’ll be the one they call first.
If there ever was a secret recipe for business success, these two customer strategies would be some of the main ingredients. Getting to know your customers really well allows you to target your products and services to their specific needs and market them in a way that will be appealing. Once you have them in the door, providing them with exceptional value will keep them coming back again and again.